KeyCrew Media, a real estate analytics and media network, has selected Nisha and David Franklin, Co-Founders of From Where, as KeyCrew Verified Experts.
Baltimore, Maryland, United States, 18th Dec 2025 – KeyCrew Media, a real estate analytics and media network, has selected Nisha and David Franklin, Co-Founders of From Where, as a KeyCrew Verified Expert. They will contribute insights on hospitality design trends, short-term rental strategy, and the intersection of e-commerce and experiential hospitality.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Nisha and David Franklin bring a distinctive blend of expertise to the platform. With careers spanning advertising, brand strategy, lead generation, operations, SEO / GEO, expereince with multiple previous exits and entrepreneurship, they have developed a unique perspective on how design drives business outcomes in the short-term rental market. As Co-Founders of From Where, they have pioneered the concept of shoppable hospitality experiences, transforming how guests interact with beautifully designed spaces and creating new revenue streams for hosts and interior designers.
Their strategic approach to positioning hosts as tastemakers and design is a core business strategy, and their work at From Where has established a platform connecting over 350 short-term rental properties, boutique hotels, and interior designers with consumers seeking curated, shoppable design inspiration. The platform has secured partnerships with leading home goods brands including Parachute Home, Caraway, WinkBeds, Our Place, and Quince, alongside emerging sustainable brands like Krisette and Co.
With deep expertise in the short-term rental ecosystem and a finger on the pulse of design-driven booking trends, Nisha and David understand how experiential hospitality, content-driven discovery, and direct booking strategies are reshaping the industry. Their insights span from practical host strategies to broader market shifts around design monetization and the evolution of guest expectations.
“I’m honored to be selected as a KeyCrew Verified Expert,” said Nisha Franklin. “The hospitality industry is at a fascinating inflection point where design isn’t just about aesthetics – it’s a genuine business strategy that drives bookings, guest satisfaction, and revenue. Hosts are becoming tastemakers, and guests are looking for experiences they can bring home. I’m excited to share insights on how the intersection of design, hospitality, and e-commerce is creating new opportunities for everyone in this ecosystem.”
The Franklin’s areas of expertise include:
- Hospitality Design & Experience Strategy – Understanding how thoughtful design drives bookings and creates memorable guest experiences
- Short-Term Rental Business Strategy – Insights on host monetization, direct booking trends, and building branded rental experiences
- Shoppable Experience Innovation – Expertise in connecting e-commerce with physical spaces and creating new revenue streams
- Interior Designer Partnerships – Strategies for collaboration between designers, hosts, and boutique hotels to elevate property performance
About From Where
From Where is a Los Angeles-based platform that transforms short-term rentals and boutique hotels into shoppable experiences. Founded by Nisha and David Franklin, the company connects hosts, interior designers, brands, and consumers through a seamless e-commerce experience. With over 350 storefronts and partnerships with major home goods brands, From Where allows guests to shop the spaces they love while creating passive income opportunities for hosts and designers. The platform recently launched Designer Storefronts, enabling interior design professionals to showcase their work and monetize their influence in new ways. Website: www.fromwhere.com
About KeyCrew Media
KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties—including KeyCrew Journal, NextAsset News, and other specialized publications—as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co
Media Contact
Organization: KeyCrew Media
Contact Person: Heather Hook
Website: https://www.keycrew.co
Email: Send Email
City: Baltimore
State: Maryland
Country:United States
Release id:39226
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