Lyra Collective Develops Arena-Scale Visual Campaign Assets for Live Event Display Systems
Arena visuals by Senior Designer Soo Jin Kim appeared during a women’s sports campaign.
New York, NY, United States, 28th Mar 2026 — Lyra Collective announced the development of arena-scale visual campaign assets led by Senior Designer Soo Jin Kim. The work was developed as part of campaign materials for LOLA, a brand within the Lyra Collective (formerly Forum Brand) portfolio.
The visual campaign assets were created for large digital display systems commonly used in indoor arenas and live event venues. These systems include ribbon boards, perimeter LED displays, and central scoreboard screens designed to present visual messaging across large viewing distances.
Designing visual systems for large-format display environments requires a specialized approach that differs from traditional digi...
