Gillian Rotstein Says Small Businesses Wait Too Long to Think About Marketing
Toronto, Ontario, November 4th, 2026, ZEX PR WIRE ,
Gillian Rotstein, a Toronto-area marketing and communications consultant, is raising concerns about how late many small businesses bring marketing into the decision-making process.
A Problem She Sees Again and Again
Gillian Rotstein works with small businesses and independent brands on marketing strategy, brand positioning, and digital communications. Across that work, she keeps running into the same pattern: marketing gets treated as something to do after the real decisions are already made.
A business picks a name, sets prices, builds a product, and only then asks how to talk about it. By that point, the options are limited. The brand has already been shaped by choices nobody thought to run past a marketing lens.
Rotstein says this is n...
