Jetek extends its brand engagement strategies through Little Red Book Xiaohongshu
Jetek helps international brands unlock Little Red Book (Xiaohongshu)’s rising potential in the digital market which combines community content with visual exploration and e-commerce.
Xiaohongshu which Charlwin Mao and Miranda Qu started in 2013 originally functioned as a peer-to-peer shopping reference but it now stands as one of China’s top lifestyle and social commerce platforms. The Xiaohongshu app attracts over 200 million monthly active users who explore long-form “notes” which combine images and videos with product details and direct buying options. The platform attracts 79 percent of its users who are urban women between 18 and 34 years old.
How Xiaohongshu is Reshaping Brand Engagement
While traditional advertising systems rely on brand messaging, Xiaohongshu succeeds through gen...